Hi, I'm Will! I started Duchy Cycle Coaching in 2015 with a group of the UK's top pro riders.

Fast forward seven years and we have helped hundreds of athletes from all over the world achieve their goals. From elite racers to weekend warriors, we see each athlete and challenge as unique and interesting. Today, we use cutting edge software to track physiology and tailor every session accordingly. We carefully structure sessions around our clients’ routines. We maximise saddle time and avoid junk miles. We communicate and feedback daily. We create a sense of community. We instil confidence and self believe in our clients. We keep training fun. We get results.