Hi, I’m Will — founder of DUCHY.

I launched Duchy in 2015 alongside a group of the UK’s top professional riders.

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Fast forward to today, we've coached hundreds of athletes worldwide — from elite racers to dedicated amateurs — always treating each athlete and every challenge as uniquely valuable.

We use cutting-edge software to monitor physiology and prescribe fully personalised training.

We structure sessions around each client’s lifestyle, maximising quality time on the bike while eliminating junk miles.

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We provide daily communication and feedback.

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We build community.

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We instill confidence and self-belief.

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We make training enjoyable — and we deliver results.